Brand Strategy
Logo Design
Brand Identity
Initial Eshop (not current)
Collateral
Merchandise
Fair Display design
Printed Items
Strategy
Branding
Digital
It’s about transparent wellies with socks to match every mood and every outfit for children that love to express themselves!
We were commissioned to create a new brand from scratch.
Our socks are cotton rich, thick and cosy. Proper welly boot/ski socks. Our boot is transparent with a great tread on the sole.
With a variety of funky bright socks, children have a great time choosing the socks and creating new welly boot looks for themselves.
Having a great relationship with their manufacturers, all of whom rate highly in human resource audits and I have established manufacturing lead times.
Squelch boots arrive in a 100% recyclable material drawstring bag instead of the wasteful shoe box. We encourage our customers to recycle after use, hand down, give to charity or use as planters.
10% of their net profits from online sales purchase eggs which go directly to those in need at the largest food bank in the UK the Newcastle West End food bank.
We created a brand identity that keeps these values in the forefront of what they do.
Recycled paper has been used in all the printed materials such as business cards and leaflets. Playful illustrations have been designed to enhance the fun aspect of Squelch as a brand.
Squelch has become a brand with products from babies to even grownups. Squelch on every step!
