The Vital Union, is a personal training start-up. The owner approached us asking for the creation of the logo design that will dress this new brand. After the successful operation of At Home Massage, the client wanted to expand his service offering, but to also focus on a specific and slightly different target group. Therefore, the creation of this logo should serve the client’s need.
In the final logo, the blue hues reflect energy, vitality, freshness, and energy. The rounded U and the “structured” V interact in such a way that reflects the discipline and expertise that the trainer brings to the market.