Brand identity for Trattoria Allegra, a trattoria opening in London. Approachable, joyful and honest are some values that define the visual language and tone of voice. Apart from a dining area, it will work as a deli selling delicious products from Italy. Allegra is an Italian name that denotes someone who is joyful and lively. Giuseppe the owner, brings the traditional taste of his Grandmother’s creations from Bologna to London, with a culinary twist. We were commisioned to work on the brand identity of the brand. Starting with the creation of stylescapes.
We then proceeded with the logo, some illustrations that will strengthen the visual identity, and also some packaging, menus, bags and other merch.
Before the grand opening in Q3 2018, we will have delivered and tested the website to the client.
Make sure you check the full project on Behance.