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Sussex Social

Sussex Social is a marketing startup creating and managing highly targeted, local advertising campaigns for local businesses to generate sales enquiries by telephone or e-mail which their clients can convert into sales to strategically grow their revenue and meet their business and life goals. We were approached by our client to create a logo that will reflect the main purpose of the business. After thorough research and mark experimentation, we came up with a logo constructed from circles (that represent leads) attracted from two magnets, forming an S letter shape. Therefore, in the final lockup, the purpose is reflected by the magnets that attracting leads, as the brand promise of Sussex Social dictates, but also an S letter is created to represent both Sussex and Social.