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Smells Clean

Smells Clean Cropped

Smells Clean is a new brand offering cleaning products. Their purpose is to offer natural products that include high levels of essential oils (no synthetic nasties) that don’t add to the toxic load in the house, no adverse effects on pets or little ones, leaving the house smelling beautiful and clean. A colourful brand identity was created to represent the industry that the brand is active in. A simple, bold but friendly customised typefase is added to the identity in order to express the message that the brand wants to communicate.