My Task is a startup based in Athens, Greece. It is a platform for the shared economy aiming to connect the consumers for any tasks that they have to complete. These could be handymen, practitioners, other services you name it! We were commisioned to create their brand identity.
A bee is chosen as a symbol to highlight the working hard spirit that these species are known for. The curved typeface, as well as the low caps characters, are chosen to reflect a more friendly character.