• Brand Identity & Guidelines
• Logo Design
• Corporate Brochures
Packaging Design

Brand Strategy

• Brand Roadmap
• Positioning
• Client Profiles
• Look & Feel & Tone of Voice

Website Design

• Website Design
• App Design
• E-commerce Website
• Blogs

Our Process

1. Scope, Goals & Contract

Once we receive your request, we set up a (Skype) call and discuss your business goals, timelines and budget. Provided that you are a good fit for our agency (and we are a good fit for you!), we sign the contract (scope, deliverables, timelines) and secure the initial deposit.

2. Discovery & Brand Roadmap

Through a brand intensive workshop, we define together your business goals and create a brand roadmap. This is our brand strategy guide. We clarify your brand’s positioning, ideal client profiles, direction on the “look & feel” and tone of voice. Together we create a list of priorities.

3. Research &
Prep Work

Findings from the workshop and the brief are gathered and we start an extensive research. We collect images, texture, illustrations, typography, patterns, colour examples. We then collate these into different stylescapes (initial concepts). In this step, you get a feeling of how your brand may look and feel like.  

4. Design & Refinement

We deliver 3 solid logo directions based on the stylescapes and the brand strategy session, enhanced with mockups to see how the logo works in real life. You then provide your feedback and the final logo is refined to perfection (usually within 2 revisions). Then we design the brand guidelines that will help us in the next stage.

5. Experience Touchpoints

The brand guidelines document includes: primary and secondary logos, logo mark, colour palette options, brand fonts, patterns and illustrations. This is our guide as we design for different touchpoints. Create unique experiences with every touchpoint is the ultimate goal. Once the logo is completed, packaging, stationery, brochures etc. follow.

6. Delivery & Follow-up

After signing off the designs, you are billed for the remaining balance. Once we receive the final payment, we share the final deliverables (i.e. the designed assets in Online, Print and Vector formats). Our long-term relationship of course does not end here as we check how your business grows and arrange follow-ups to ensure that your brand is on the right track!

Starting a new project?

Give us a shout and we will be there for you to discuss, identify your needs and find the right solutions!